Sony’s first attempt at a hand-held console, the PSP (Playstation Portable), however, has sold itself on the idea of being a mini-Playstation, the same games but in the palm of your hand. This has been mainly encompassed in the best selling Touch! Generations games that have become popular amongst adults and children alike. This coupled with the dual and stylus touch screen, thrust the ingenious interactive console to a wide audience that doesn’t in the slightest just mean children, but their parents too. ![]() British celebrities big and small apparently can’t keep their mitts off this toy. Marketing Since it’s release, Nintendo’s successor to the Gameboy, the DS, has barraged us with a huge array of marketing, involving personalities from Vernon Kay, Fearne Cotton and Zo Ball to Patrick Stewart and Julie Walters. ![]() It’s a battle between simple, unadulterated fun gaming, and awe-inspiring graphics, and multi-purpose gaming/entertainment. The rise of competition, has led the computing giants Microsoft onto the battlefield, with the X-Box and X-Box 360, but when it comes to handhelds, it is still Sony and Nintendo that lead the way. Nintendo, the leader of all things gaming, has grown from the humble gaming roots of the NES, and SNES to it’s first hand held the Gameboy, to the current Nintendo DS.
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